Rich Energy can

Rich Energy

The superior
formula.

Pure mountain spring water. 80mg of natural caffeine. A taste people genuinely prefer. The energy drink for anyone who's bored of the obvious choice.

§01 / Formula

Engineered for performance.

/ 01

Mountain spring

Pure source water. Not tap. Not filtered. The base every can starts with.

/ 02 80mg

Natural caffeine

Enough to get going. Smooth, sustained — no crash on the other side.

/ 03

Preferred taste

Rated 'highly preferred' in independent blind tests against the big names.

/ 04 EST. MMX

British. Independent.

Built in the UK in 2010. Still here, still doing it our way.

§02 / Track record

On the grid. In the ring.
On the water.

08 Active disciplines 2024 — Present
  • 01 / 08
    Rich Energy Haas F1 car in the garage

    Motorsport

    Haas F1 · Honda IndyCar · Ducati · OMG & Fairburn Superbike

  • 02 / 08
    Heavyweight boxers squaring up with Rich Energy ringside

    Boxing

    Hunter · Golovkin · Browne · Blackwell · Briggs · ex-SAS Boxing Team

  • 03 / 08
    Rich Energy BTCC touring car on track

    Touring cars

    BTC Racing in the BTCC — Jason Plato among the drivers.

  • 04 / 08
    Rich Energy ring card in the PFL cage

    MMA

    Long-running support of the Professional Fighters League.

  • 05 / 08
    Rich Energy Handicap at Newmarket racecourse

    Horse racing

    Title sponsor at Newmarket and across the UK calendar.

  • 06 / 08
    Alex Thomson with Rich Energy presentation case

    Sailing

    Alex Thomson and Hugo Boss in the Vendée Globe — single-handed, around the world.

  • 07 / 08
    Rich Energy and West Ham United Women

    Football

    First-ever sponsor of West Ham United Women's Team.

  • 08 / 08
    Jamaican Bobsled Team with Rich Energy

    Extreme

    Jamaican Bobsled Team · Dakota Schuetz · Gesman Tamang.

§03 / Distribution

Find a can.

Stocked across the UK, Scandinavia and the US — in nightclubs, pubs, gyms, select retailers and online.

Rows of Rich Energy cans stocked in a chilled fridge
CH / 01

Online

Direct, doorstep. A few clicks and it's on the way.

CH / 02

Bars & clubs

From The Shard to B London — and a long list in between.

CH / 03

Retail

Grocery, convenience, forecourts and vending.

CH / 04

Events

Anywhere worth being. Look out for the gold.