Premium
British.
Mountain spring water, natural caffeine, and a taste that holds its own. This is Rich Energy.
The short
version.
The Rich Energy name and antlers are inspired by the stags of Richmond Park. Founded by William Storey, the brand was built on a simple principle: genuine British performance in a can, without the synthetic shortcuts that have become commonplace across the category.
Independence remains at the heart of the brand. Free from external pressures and corporate agendas, the focus stays where it belongs: on creating a great product for the people who choose it.
Where you'll have
seen us.
Rich Energy is built around elite performance. Our brand has featured across the highest levels of motorsport, including Formula 1, IndyCar, British Superbikes, the BTCC and the Isle of Man TT. Together with our partners, we have celebrated five championship-winning campaigns, while also supporting world-class sailing teams, Premier League football clubs and multiple world champions across a range of disciplines.
Many people will remember our time in Formula 1 with Haas. That chapter is part of our story, but it is far from the whole story. Since then, Rich Energy has continued to expand internationally under the leadership of William Storey and the team that has been built around the brand, reaching new markets and strengthening its position around the world.