Rich Energy
The superior
formula.
Pure mountain spring water. 80mg of natural caffeine. A taste people genuinely prefer. The energy drink for anyone who's bored of the obvious choice.
What's inside
Made with the good stuff. Tastes like it, too.
01
Mountain spring water
Not tap. Not filtered. Pure mountain spring water — the base every can starts with.
02
80mg natural caffeine
Enough to get going. Smooth, lasting, no crash on the other side.
03
A taste you'll like
Rated 'highly preferred' in independent taste tests against the big names. Try it and see why.
04
British. Since MMX.
Built in the UK in 2010. Independent. Still here, still doing it our way.
Where you've seen us
On the grid. In the ring. On the water.
We back the people doing it properly — across every sport that rewards going further than most are willing to.
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Motorsport
Haas F1. Honda IndyCar. British Superbikes with OMG and C&L Fairburn. A title with Ducati.
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Boxing
World champions Hunter, Golovkin, Browne, Blackwell and Briggs. The ex-SAS Boxing Team.
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Touring cars
BTC Racing in the British Touring Car Championship — with Jason Plato among the drivers.
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MMA
Long-running support of the Professional Fighters League (PFL) — fight nights, cage-side and live.
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Horse racing
Title sponsor of races at Newmarket and other top events across the UK calendar.
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Sailing
Alex Thomson and the Hugo Boss team in the Vendée Globe — single-handed, non-stop, around the world.
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Football
First-ever sponsor of West Ham United Women's Team.
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Extreme
World scooter champion Dakota Schuetz. The Jamaican Bobsled Team at the Winter Olympics. World climber Gesman Tamang.
Where to find it
Pick one up.
Stocked across the UK, Scandinavia and the US — in nightclubs, pubs, gyms, select retailers, and online.
Online
A few clicks and we'll be at your door.
Bars & nightclubs
From The Shard to B London — and a long list in between.
Shops & forecourts
Grocery, convenience, petrol forecourts and vending.
Events & festivals
Anywhere worth being. Look out for the gold.
Latest news
What we've been up to.
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Now pouring at The Shard
Rich Energy is the only energy drink served at The Shard — every venue, every bar, top to bottom.
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Hello, Finland 🇫🇮
Rich Energy is now stocked across Finland — the first stop in a wider European rollout.
Read -
Catch us on ITV
Rich Energy is now showing up across ITV's channels. Look up from the can — you might see another one.
Read
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New venues, new drops, partnerships and the odd bit of behind-the-can. No spam, no daily emails — just the good stuff.
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