Finland is the first country outside the UK where you can buy Rich Energy on a shelf — and from this month, you can.
Why Finland first? Honestly, because the Finns know what they’re talking about when it comes to energy drinks. The country drinks more per head than most of Europe, and the audience is pickier than you’d think. If a product can hold its own there, it can hold its own anywhere.
If you’re in Helsinki, Tampere, Turku, or anywhere in between — keep an eye out. And if you’re somewhere else in Europe wondering when we’re coming, the answer is: soon.